I see design as a golden opportunity as well as A responsibilty towards society. An opportunity to create artifacts that will enable us to lead an easy, convenient,

and happy everyday life. I aspire to renew and beautify

the visual appearance of the country.

​

During the design process I allow my passion

and gut feelings lead my working hand.

My work is made in a free and playful manner which

allows me to be surprised by the outcome,

by the new idea being born.

​

Ranit Elad, I studied industrial design at "Shenkar", 

Dean's honor 2016. A dreamer, designer and an acheiver. Licensed tour guide. One who lives and breathes art and creativity, freedom and nature.

​